In August, the esports organization Team Liquid dressed digital models in Unreal Engine clothes to launch LQD, the team’s limited-edition apparel line.
“Even the models themselves we built in part with our MetaHuman tool, and we actually started from scanning the real models that Balenciaga uses.”Īs consumers grow accustomed to this type of virtual activation, Epic Games is far from the only endemic company to have dipped its toes into the waters of virtual fashion. “Everything is built with Unreal Engine - incredibly high-fidelity,” said Epic Games head of brands and advertisers solutions Raffaella Camera. Last month, the luxury fashion brand Balenciaga partnered with Epic to recreate some of its designs as Fortnite skins (and release a line of Fortnite-branded clothes in the physical world).
0 kommentar(er)
